Marketplace Growth Engine
Overview
Led product strategy and execution for a marketplace platform connecting borrowers and lenders. Implemented a comprehensive growth strategy combining UX improvements, ML-powered recommendations, and innovative pre-approval features.
The Challenge
The marketplace suffered from low match rates, poor discovery experience, and limited qualified borrower acquisition. Users struggled to find relevant opportunities, and the platform lacked intelligent matching capabilities.
The Solution
Conducted extensive user research, redesigned the discovery experience, implemented ML-based recommendation engine, and launched pre-approved offer system. Built analytics infrastructure to measure and optimize every step of the funnel.
Impact & Results
Improved discovery metrics by 40%, increased match rate by 3X, drove 25% growth in qualified borrowers. Significantly reduced time-to-match and improved user satisfaction scores.